What AI answer-engine visibility is, and how to measure it
How to measure how often ChatGPT, Gemini, Perplexity and Google's AI answers mention your brand: visibility share, citation share, average position and sampling.
Blog
Notes on AI answer visibility.
Practical guides for marketers and agencies working out how brands get named, and cited, in AI answers.
Why AI assistants cite some brands and not others
Where AI answers come from, why some brands get named and others do not, and what a brand controls: review profiles, comparison pages, communities and llms.txt.
How to write an llms.txt file, with an example
How to write an llms.txt file for your website: the format, what to include and leave out, a complete example, and how to publish and keep it current.