Semrush AI Visibility Toolkit alternatives

Semrush's AI Visibility Toolkit is priced on its own: on 19 October 2026 Semrush listed it at $99 a month with 25 prompts for Prompt Tracking, or bundled in Semrush One (Semrush knowledge base). It "generates actionable recommendations", and drafting the content is the separate Content Toolkit, from $60 a month (Semrush knowledge base). If you are not on Semrush already, or want the fixes drafted in the same tool, these are the alternatives to compare.

At a glance

Prices are each tool's entry plan. The entries below give the full detail, with a source and date for every fact.

Each entry covers who the tool suits, its entry price, the AI engines it tracks and whether it drafts content. Competitor facts come from their public pages, or a named third-party listing where they publish no price, linked, on the date shown.

1. CiteGaps

• Who it suits: Brands and agencies that want a flat monthly price, every answer collected live each week, and the content that closes each gap drafted for them.
• Entry price: $19 a month (Lite), $59 for all 5 engines (Starter).
• AI engines: ChatGPT, Gemini, Google AI Overview on Lite; all 5 (ChatGPT, Gemini, Perplexity, Google AI Mode, Google AI Overview) on Starter and Agency.
• Drafts content: Yes. Drafts the content that closes each gap: FAQ pages, comparison pages and outreach, written from the answers that show the gap.

2. Diploria

Checked 16 October 2026

• Who it suits: Teams that want many engines, 12 on paid plans, and are happy to budget in credits, or want to start on a free plan (pricing page).
• Entry price: Starter at $29 a month, or $23 a month billed yearly, with 1,500 credits (pricing page).
• AI engines: 12 engines on paid plans; the free plan answers from model memory only, on ChatGPT, Claude and Gemini (pricing page).
• Drafts content: Not listed. A recommendations board, and "Prompt Gaps" as "the fastest route from a report to a content brief" (features page).

CiteGaps vs Diploria, side by side

3. Profound

Checked 15 October 2026

• Who it suits: Larger teams ready for a custom Enterprise contract, after trying it on a 7-day, 50-prompt trial (pricing page).
• Entry price: No self-serve plan on its pricing page: a free trial and custom Enterprise pricing (pricing page).
• AI engines: ChatGPT, Gemini and AI Overviews on the trial; up to 9 on Enterprise (pricing page).
• Drafts content: Yes. Its "AI Marketer" drafts page rewrites, new content, social posts and outreach for approval (tryprofound.com).

CiteGaps vs Profound, side by side

4. Peec AI

Checked 15 October 2026

• Who it suits: Teams that track three engines of their choice on a monthly plan priced by prompt count (pricing page).
• Entry price: Starter listed at $80 a month billed annually by PricingSaaS (September 2026).
• AI engines: Choose 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI; Perplexity is on Enterprise or as an add-on (pricing page).
• Drafts content: Not listed. "Recommended actions", plus prompt and competitor suggestions (pricing page).

CiteGaps vs Peec AI, side by side

5. Otterly.AI

Checked 15 October 2026

• Who it suits: Teams that want a low-priced entry plan with GEO audits and content briefs, adding Gemini or AI Mode as paid add-ons if they need them (pricing page).
• Entry price: Lite at $29 a month (pricing page).
• AI engines: ChatGPT, AI Overviews, Perplexity and Copilot included; Gemini and AI Mode as add-ons (pricing page).
• Drafts content: Content briefs, not drafts. GEO recommendations (3 a week on Lite), GEO audits and content briefs (otterly.ai).

CiteGaps vs Otterly.AI, side by side

6. Ahrefs Brand Radar

Checked 19 October 2026

• Who it suits: Teams already on Ahrefs who want to research how AI answers mention any brand across a large prompt database.
• Entry price: An add-on to a paid Ahrefs plan: $199 a month per AI platform index, or $699 for all platforms (Ahrefs help); the cheapest plan, Lite, is $129 a month (pricing page).
• AI engines: AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini and Copilot; Claude for custom prompts only (Ahrefs help).
• Drafts content: Not listed. A Content Kit with an "AI Content Helper" is listed as upcoming, from $99 a month (pricing page).

7. AthenaHQ

Checked 19 October 2026

• Who it suits: Larger marketing teams that want many engines and recommendation agents.
• Entry price: A free Essential plan with 300 credits, then Starter at $295 a month with 3,600 credits; one credit is one AI response (pricing page).
• AI engines: ChatGPT, Perplexity, AI Overviews, Gemini and Copilot on the free plan; 11 models on Starter, adding AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral (pricing page).
• Drafts content: Not listed. A recommendation engine that "tells you exactly what to fix" (athenahq.ai), and a "Content optimization agent" on Starter (pricing page).

Competitor details were checked on 15 October 2026, 16 October 2026 and 19 October 2026 from their public pages, linked above. Plans change, so check their site for the latest. If something here is out of date, tell us at support@citegaps.com and we will correct it.

Where CiteGaps falls short

• Answers are collected once a week, not daily.
• It tracks 5 engines (ChatGPT, Gemini, Perplexity, Google AI Mode, Google AI Overview); some tools above also track Copilot, Claude or Grok.
• The free check asks 2 of the 5 engines (ChatGPT and Gemini), one answer each.
• There is no public API or Looker Studio connector yet.

Semrush AI Visibility Toolkit and CiteGaps, head to head

See every tool side by side, with a source for every fact, on AI visibility tools compared.