AI visibility tools compared.
Every tool here tracks how AI answers mention your brand. They differ in price, how many engines and questions they cover, how often they check, and whether they help you fix what they find. This is our honest side-by-side, with a source for every competitor fact.
At a glance
| CiteGaps | Profound | Peec AI | Otterly.AI | |
|---|---|---|---|---|
| Entry price | $19 a month (Lite) | No self-serve plan on its pricing page: a free trial and custom Enterprise pricing (pricing page). | Starter is listed at $80 a month billed annually by PricingSaaS (September 2026). The price is not shown in the page text of peec.ai/pricing; check there before deciding. | Lite at $29 a month (pricing page) |
| Questions tracked | 25 questions on Lite, 100 on Starter and Agency | 50 prompts on the free trial; Enterprise is custom (pricing page) | 50 prompts and 1 project on Starter (pricing page) | 15 prompts and 1 workspace on Lite (pricing page) |
| AI engines | ChatGPT, Gemini, Google AI Overview on Lite; all 5 (ChatGPT, Gemini, Perplexity, Google AI Mode, Google AI Overview) on Starter and Agency | ChatGPT, Gemini and AI Overviews on the trial; up to 9 on Enterprise, including Perplexity, AI Mode, Copilot, Claude, DeepSeek and Exa (pricing page) | Choose 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI on self-serve plans; Perplexity is on Enterprise or as an add-on (pricing page) | ChatGPT, AI Overviews, Perplexity and Copilot included; Gemini and AI Mode are paid add-ons on Lite, and Claude is a separate add-on (pricing page) |
| How often | Weekly, every Monday | Daily (pricing page) | Daily (pricing page) | Daily (pricing page) |
| Recommendations and content | Recommendations tied to the answers that show each gap, and drafted content (FAQ pages, comparison pages, outreach) to close it | Its "AI Marketer" drafts page rewrites, new content, social posts and outreach for your approval (tryprofound.com) | "Recommended actions", plus prompt and competitor suggestions (pricing page). We could not confirm full content drafting on its site. | GEO recommendations (3 a week on Lite), GEO audits and content briefs (otterly.ai) |
| Free option | A free check of one question with no sign-up, and a 7-day money-back guarantee on every plan | A free trial: 50 prompts, tracked daily for 7 days (pricing page) | A free trial; its length is not stated on the pricing page (pricing page) | A free trial and several free GEO tools (otterly.ai) |
Competitor details were checked on from their public pages, linked above. Plans change, so check their site before deciding. If something here is out of date, tell us at support@citegaps.com and we will correct it.
Side by side
- CiteGaps vs Profound: Profound is built for large companies: daily tracking across up to nine engines, enterprise security, and a sales-led contract.
- CiteGaps vs Peec AI: Peec AI tracks prompts daily on three engines of your choice, with unlimited users.
- CiteGaps vs Otterly.AI: Otterly.AI tracks prompts daily from $29 a month, with some engines as add-ons.
How to choose an AI visibility tool
- Engines your buyers use. Check that ChatGPT, Gemini and Google's AI answers are covered, and Perplexity or Copilot if your buyers use them.
- Daily or weekly. AI answers vary from one session to the next. Daily data shows short swings; a weekly sample shows the trend for less money. Pick what your decisions need.
- Questions, not keywords. Count how many buyer questions the plan tracks, and whether you can write your own.
- From data to action. Some tools stop at a score. Others recommend fixes or draft the content. Decide whether you have the time to act on raw data.
- Reports for others. Agencies need per-client reports, ideally with their own branding.
Also worth a look
Semrush AI Visibility Toolkit is an add-on for Semrush users at $99 a month per user, with 25 prompts updated daily for one domain (Semrush). Ahrefs Brand Radar covers seven AI engines and has a free AI visibility checker; its custom prompts are included with paid Ahrefs plans or sold separately (Ahrefs). Both suit teams already paying for those SEO suites.
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